Beware the Scientist...

It drives me crazy, and I would  imagine it has driven you crazy, when you attend an event and the DJ feels compelled to impress everyone with his “meta-eclectic” mashups.  “Wow,” you say to yourself, “I didn’t realize you could (or should) beatmix David Guetta into a Gregorian chant and wrap it around an obscure back track from Christopher Cross.”  Unless you are DJing for an audience of music historians or insecure wannabe producers, don’t roll out your new creations when your job is to build a dance floor.   I've met some of these folks and, to a person, they carry this attitude that says, "I'm way to skilled for this event and I refuse to play boy bands and if you don't appreciate my genius, the problem is with you."  Let me be clear,  I have no problem with experimenting and playing around with "Frankentunes." I just don't want them ruining my dance floor. 

I believe, and my career has proven, that the most effective way to get things going is to know what the clients (the people hiring you, remember them) like.  It may seem old fashioned in this age of digital automated everything but I like to talk to clients and figure out what they like and what their friends like.  If you can’t pull together a playlist from these conversations its probably time to get your youtube channel and impress your followers with the way you deftly embedded the theme to "Get Smart" within "Pocketful of Sunshine."

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